PORTFOLIO

PR campaigns for the following brands and products:

• Perfumes: Victorinox, Nasomatto, Xerjoff, Masaki Matsushima, Carven. All launched from scratch in the local market

• Skincare: Bliss, MBR, Gourmandise, Fresh Line, private labels. Bliss was one of the most successful PR launches with #1 beauty media coverage and award-winning products

• Make-up: Pupa Milano, Max Factor, Eva Mosaic, N.1, etc. PR support for launching new products at Rive Gauche 

• Rivoli boutiques. PR launch of niche boutiques from scratch in partnership with Guerlain
  
  Monthly promo campaigns with beauty brands in every segment, from L’oreal Paris and Max Factor to Gucci and Dior. 
  
  Goal: Boost sales, PR launch of new products. 
  Approach: Created promo websites, launched PR and paid media campaigns, social media activities, and in-store activities. All in less than a month. 
  Results: Over a hundred promos launched with tremendous sales and brand loyalty increase. 

• Developed communications strategy for a crypto exchange, including b2b partnerships plan

• Helped ICOs to get listed on exchanges and worked on PR campaigns: organized contests for traders, provided media coverage

• Localization services for international IT companies (English/Russian and vice versa).
  • Translation of marketing and legal content
  • Making sure marketing materials appeal to the local market
  • Editing, proofreading

Rich Style Magazine
 

I’ve launched the first international wine magazine in partnership with the Fine Wine Magazine. I’ve convinced some finest winemakers to contribute to this issue. I wrote articles, translated, and edited the English version of the magazine. Feel free to read it here.

Result: +40% of new niche advertisers (some of them even called themselves and offered partnerships).

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Wine retailer Aromatny Mir

Goal: Execute the rebranding process and change the image of the corner shops into wine boutiques with a unique selection of fine wines. 

Approach: I’ve organized a contest for artists and an exhibition of art objects made of wine corks in partnership with Erarta, the museum of modern art. We received 177 sketches, the best ones were brought to life, and we held an exhibition at the museum of modern art.

Results: 

• 100+ publications with over 15M reach (business and lifestyle media)

• Strong partnership with the artistic community in St. Petersburg

• + 5000 new followers on social media

• Better premises for stores that were not available before

• The increased amount of fine wines previously presented only in niche European wine boutiques and restaurants
   

In 2019, I participated in the elections running for local office with the Russian opposition social-liberal party Yabloko. I was a candidate in the district where I have lived for over ten years. I went through all the bureaucratic procedures and got registered as a candidate, organized a pre-election campaign, fundraised, and observed the election process.

Happy to volunteer for Human Rights organizations

I can help with promotion and translations, and teach English or Russian as a foreign language. 
 

I’ve organized the annual charity project Beauty in the Name of Kindness in partnership with Guerlain. The project helped families with low income to receive proper school education and fundraise for the school of the Shostakovich family in St. Petersburg. Media support provided over 120+ million reach. 
 

I believe that proper education is key to a better future. 

For four years, I volunteered at the Children of St. Petersburg, 

an organization that helps children of migrants and refugees to integrate into society. I taught Russian as a foreign language, organized social events for children, and helped to spread the word about the organization.